HI, I’M KELDA FROM OPTIMIST INK.

I convert business processes, market trends, and brand culture into content that sparks engagement, advocacy, and sales.

Product expertise

Written content crafted for client impact.

  • Media and analyst kits

  • Crisis communications plans, written content, and messaging

  • Change management communications plans and messaging

  • Infographic copy and design recommendations

  • Blog posts

  • Video scripts

  • Corporate bios

  • White papers

  • Internal messaging and communications

  • Web content

  • eBooks

  • Style guides

  • Press releases

  • Sales enablement materials

  • Written brand standards and corporate tone-of-voice materials

  • “Kelda—this is amazing. I feel like this idea I’ve had for months, and just couldn’t articulate, has come to life perfectly in front of my eyes.”

    Director of customer advocacy, global technology company

  • “You are incredibly gifted! I’m very moved that you were able to capture me so accurately.”

    Marketing director, global management consultancy

  • “Your work on the copy for our website launch next week has been terrific. You find the words we’re looking for when we don’t know them ourselves.”

    Marketing lead, global management consultancy